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Indian businesses can now find prospective customers from around the world in just a few clicks on Google’s recently launched Global Market Finder. A free online tool for Indian advertisers to find new markets overseas, it will help businesses find the right customers with relevant ads and translate their websites and ad campaigns into 43 local languages. It will be available as part of AdWords.

Speaking at the Think Export with Google event, Sridhar Seshadri, Head Online Sales, Google India said, “We have seen success with the adoption of our AdWords platform by Indian SMBs in the last two years in the domestic market. And with the launch of these new tools for export-oriented businesses in India, we want to help Indian small and medium sized businesses to compete at a global stage.”
According to the recent foreign trade data, the Indian export market has witnessed 37.5 percent growth in 2010-2011 fiscal.

Global Market Finder helps identify new markets with high demand for products and services. Businesses enter keywords that describe their product or service and select the region they would like to explore. The Global Market Finder automatically translates those keywords into any one of 56 languages used in the selected region. It then ranks each location by opportunity based on factors like local search volume, suggested bid price and competition for each translated keyword.

Global Market Finder contains tools and tips to help businesses find the right market for their products and services using tools like the Global Market Finder and the Consumer Commerce Barometer. It also translates their website and ad text using Google Translate Web Element and Google Translator Toolkit. It can reach potential customers with relevant online ads using services like Google AdWords and it can understand options for international payment, shipping and customer service.