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Resort to New Tactics
Move over six-inch stilettos, bandage dresses and structured clothes which only suit figures flaunting sizes zero-eight. Now, it’s all about unstructured, flowing garments …
Healthy Figures
According to 2009 statistics by Global Health Observatory, WHO India’s total expenditure on health as a percentage of GDP stood at 4.2 percent. This figure …
Construction Gets Computed
After working for a design consultancy firm in Florida, Bengaluru-bred mechanical engineer Balaji Sreenivasan co-founded Aurigo in the U.S. along with friend Deepak Pulipati in …
Online Retail is Not Dead
In early 2009, a major event passed without a whimper when Hypercity-Argos, an operation between Shoppers Stop and Argos, shut shop for good. It had …
Charge of the McDesis
I remember the first time I had a baraf ka gola or ice lolly as it is known for the Anglophiles. I was seven and …
Flying High
In their final year of school, while most of their classmates were debating on further education possibilities, Divyank Turakhia and his brother Bhavin were already …
It’s a Bull Market for Baer
At 68, Deepak Puri is an active man. Emerging out of a board meeting, Puri says that it’s his son Ratul Puri who holds the …
On the Truffle Trail
“Life is like a box of chocolates… you never know what you’re gonna get,” says Tom Hanks in Forrest Gump. But if you become a …
Bamboo For Business
Some of the most successful enterprises in the world have come out of a need for something that was not available. Back in 2007, Aruna …
Marketing in Rural India
The buzzword today is about finding parameters that change the dynamics of marketing. Rural markets offer great potential to help India Inc—which has reached a …
Shruti Chakraborty
Sourav Majumdar