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“Proper implementation is key”
Every business is based on a demand and supply factor. Only when there’s a particular need in society does it make sense for an entrepreneur …
Mapped to Perfection
Back in 1995, when my wife Rashmi and I started CE Info Systems (now popularly known as MapmyIndia), we were following our dreams. After building …
Assumptions: A Market Strategy
I can already see the pitchforks and torches coming out, as marketers make note of the blasphemy in the title of this article! Bear with …
FB Ads Vs Google AdWords
Keying in the above headline on Google will return thousands of articles, posts, comments, links and videos on the great Facebook vs. Google battle. It …
‘Indian’ Way of Entrepreneurship
Recently, I was invited to the Leadership Summit at ISB, Hyderabad, as a panelist. The panel discussion was on the ‘Indian way of entrepreneurship.’ This …
Taking Computers To School
The entrepreneurial trait usually shows up early. But to sustain it needs persistence and a single-minded belief in an idea. While at IIM-A, in the …
The Big Plan
Life stage-based financial planning focuses on the achievement of one’s financial goals—be it purchasing assets like a house, making funds
available for your kids’ education and …
Five Questions on Business
I thought it would be helpful to answer the five questions I am asked most during my travels. Do let me know if you have …
Why We Become Entrepreneurs
I was recently invited by TED as a speaker, where I met the most amazing people who are doing game-changing stuff. The topic I spoke …
Catch that Viral
Viral marketing has been around since, well, Eve convinced Adam to take a bite of the Forbidden Apple way back when. Since its rather diabolical …
Shruti Chakraborty