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Secrets of Bootstrapping

(YoungBiz.com): Chances are, you’ve heard the phrase “A penny saved is a penny earned.” In the business world, nothing is closer to the truth.

It’s called …

Here is how to start up your app, your business

The idea: This is half the game. Your idea for the app needs to be solid, or it could end up as one of those …

What Can Social Media Do For an E-commerce Business and How?

E-commerce has been a much-discussed topic in India and the same can be said for social media. While the former has been around for at …

How Do You Manage Social Media Gaffes?

There is a famous saying in movies that goes thus: “You can run but you can’t hide!’ This saying seems to resonate with social media. …

Staying at the Top With Uncompromising Quality

What is a good indicator of having reached ‘the top?’ Is it market share in your domestic market or market share globally? Is market value …

Pre-Investment Due Diligence

Due diligence refers to the caution and prudence that one would show in managing one’s own money or the money of someone else. In order …

Developing Social Media Strategy

Social media follows a cycle that is oft repeated:

Pre-launch: The listening phase
The listening phase is omnipresent throughout the lifespan of social media engagement as you …

Financial Strategy for Your Startup

In the previous editions of this series, we covered two key pillars on which your entrepreneurial venture will grow, viz. business planning for scale up, …

License To Learn

Can entrepreneurship be taught? That’s an ongoing debate bound to polarize opinion. But with a deeper look at the entrepreneurship programs offered in B-Schools these …

Plan Leadership Growth and Transition

Leadership transition is a critical phase for any organization, more so in the context of fast growing startup firms. Startup firms are primarily driven by …